Measures for Behaving Safely in Traffic (MeBeSafe) is a H2020 RIA project with a strong focus on human factors in transportation involving vulnerable road users (VRU) to tackle “human errors” as one of the main causes for accidents in road transportation. Among other things, nudging will be tested and evaluated. Nudge means a friendly, little push towards a behavioural change. It is not a legislation or enforcement, it is an indirect suggestion aiming to influence the decision making. The consortium is comprised of a total of 15 partners including automotive OEMs and suppliers, road infrastructure and fleet owners, SMEs and leading organizations in traffic safety research and modeling (RWTH ika, RWTH isac, SAFER JRU, VCC, TNO, Shell, Heijmans, SWOV, Università degli Studi di Firenze, Fiat Chrysler, Cranfield University, Cygnify, VUFO, BMW, OFFIS, VIRTUAL VEHICLE).