News

Can a nudge help a tired driver to stop for a rest? The project MeBeSafe has found out!

Nov, 25 2020

MeBeSafe – the last newsletter and final report are now published!

Our project MeBeSafe, which has aimed to investigate whether nudging principles can help improve traffic safety, is now finalised! And we have learned a lot! We have for example proven that it is possible to increase distance between cars by orderly things or by scores. Surprise rewards get tired drivers to stop and real-time symbols will increase drivers’ awareness of cyclists. Talking apps can help coach drivers to start using ACC and truckers can coach themselves with the help of data. Find out more about the key results in the latest newsletter and final report!