News

We are delighted and proud to announce that three new partners have joined SAFER’s collaborative research platform, which is driven by the vision to create a road transport system safe for all by contributing with science-based knowledge and research.

The new partners – Boid, CAE Value, and Cognition – bring expertise to SAFER, and we warmly welcome them to our community!

Boid is a product design studio specializing in creating business value through a deep understanding of the people who will benefit from their products. With a strong foundation in both academia and industry, Boid focuses on strategy, concept development, and the realization of innovative ideas.

Through SAFER, Boid aims to contribute to discussions and initiatives at the intersection of technology, human experience, and the broader ecosystem that encompasses people and the physical environment. While many products and services are functional, safe, and technologically advanced, Boid emphasizes the importance of incorporating sustainable and user-centered perspectives to align innovations with the needs of the entire ecosystem.

Key contributions:

• Transforming research and technological advancements into tangible outcomes in areas such as product development, communication, graphic design, animation, film, and service design.
• Conducting comprehensive user studies to ensure effective and user-centered solutions.

Read more about Boid here.

CAE Value was founded in 2005 in the heart of Sweden’s renowned automotive industry and specializes in addressing critical product development challenges. Their team provides expertise in simulation, optimization analytics, and multibody simulation, along with certifications for leading simulation software and driving simulators.

Through SAFER, CAE Value contributes to advancing knowledge of human-vehicle interaction, particularly in complex scenarios involving ADAS interventions and autonomous driving corner cases. Their driving simulator toolchain facilitates studies of how best to assist human actors in various traffic situations, bridging the gap between technology and human factors.

Key contributions:

• Providing driving simulator capacity at their Lindholmen office and on-site on a rental basis.
• Offering commercial simulator equipment, software toolchains, and associated training and integration services.
• Delivering technical expertise in applied multi-objective optimization for complex challenges.
• Supporting research through partnerships with universities and industry stakeholders.

Read more about CAE Value here.

Cognitian, founded in 2024, builds on more than 20 years of experience in automotive safety research, focusing on driver support systems and driver capability measurements. Cognitian serves the vehicle safety sector by conducting independent pre-studies, feasibility studies, and participating in large-scale research initiatives within traffic safety, system safety, and human factors.

With extensive knowledge in methodologies for simulator and mixed-reality studies, Cognitian also offers consultancy services in user experience and human-machine interaction design.

Key contributions 

• Expertise in road user behavior and human factors research.
• Creating value and safety through information integration across sectors.
• A broad network within the global traffic safety arena to foster collaboration and knowledge exchange.

Read more about Cognitian here.

SAFER’s Partners – The foundation of our knowledge creation

SAFER’s partners – comprising large and small companies, public organisations, universities, and research institutes – are the driving force behind our success. Through collaborative research, they create and apply knowledge in safe mobility, producing tangible results.

With 46 partners in SAFER's Stage 6, this dynamic network collectively generates new knowledge, making travel safer for everyone. Our partners are the backbone of our operations, serving as our network, inspiration, and primary knowledge source. They influence our research platform by appointing representatives to key roles and participating in knowledge-creation activities.

Additional organisations are welcome to join SAFER as partners if they contribute to generating new knowledge and research findings aligned with our vision and research agenda. Beyond our partners, stakeholders such as regions, municipalities, and cities play essential roles in our ecosystem, further enriching our collaborative efforts.