AUX (Automotive User Experience)

Project manager
Annie Rydström
Period
2013-01-01 - 2018-05-31

Traditionally, usability and safety has been the main focus when designing and evaluating in-car interfaces. However, these factors are not enough for competitiveness in the 21st century. This project seeks to improve the automotive industry’s capability of designing user interfaces with a high level of positive customer satisfaction by providing metrics and methods for automotive HMI (Human Machine Interaction/Interface) User Experience (UX). A comparison can be made to the mobile industry where the Iphone set a shift of UX paradigm; the competitive advantage was the user interface, not the phone's technical features. The affective aspects of interfaces in the automotive industry need to be researched. There is a high development pace of new systems, i.e. active safety systems and connected services, which require understandable and pleasurable interfaces. By providing an HMI with a pleasurable and supporting User Experience, the aim is that the driver will improve performance in terms of safe and greener driving as well as a strong brand loyalty and high overall satisfaction with the product. Happier drivers have also shown to be less accident prone and display a less risky and aggressive driving behavior. Automotive UX methodology will be developed/refined and used for: Defining UX goals and metrics; Defining methodology for UX test loops of concepts with appropriate customers/stakeholders in appropriate test sites (desktop, simulator, field, etc).

Short facts

Project title: AUX (Automotive User Experience)
Project type:
Research area:
Road user behaviour
Financier(s):
FFI
Partner(s):
Volvo Car Corporation, InUse Experience AB, RISE Viktoria, HiQ AB, Chalmers PPU
Period:
-
Project No:
2012-03664

Project publications

Experience-rich input in early phases of a design process can offer valuable information and inspiration to designers. However, there are methodological challenges linked with efforts to understand future user experiences. Experience encompasses multilayered and tacit data,
Author(s)
I. Pettersson
Year of publication
2018
This case study examines three different digital innovation projects within AutoInc that are compared with established and institutionalized processes. By using the competing values framework as a theoretical lens we present how dynamic capabilities occur in
Author(s)
Lena Hylving
Published in
HICSS Proceedings
Year of publication
2015
The automotive industry is going through a digitalization journey. While it still manufactures physical cars, software is becoming progressively present and important. This development causes socio-technical tensions as existing processes meet software. For instance, a two-minute
Author(s)
Lena Hylving
Year of publication
2015
Cars are nowadays equipped with numerous interactive systems, aiding the driver by providing safety warnings, driving information, support, connectivity and entertainment. Traditionally in the field of in-vehicle system design, the focus of the automotive industry been
Author(s)
Ingrid Pettersson
Year of publication
2016
Interest in User Experience (UX) is on the rise; however, designing for User Experience presents unique challenges because of the subjective nature of experience. Whereas UX theory is plentiful, there is a distinct lack of precedent
Author(s)
Dimitrios Gkouskos
Published in
Göteborg : Chalmers University of Technology, 2016. ISBN: 978-91-7597-304-3.- 174 s.
Year of publication
2016

Safer – Vehicle and Traffic Safety Centre

SAFER is the open innovation arena where researchers and expertise work together to create safe mobility. Our traffic safety approach covers people, vehicles and the infrastructure – and together we contribute to safer road transports and smarter, more sustainable cities.

Contact information

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 safer [at] chalmers.se